OneTrail is a California based apparel brand who make high quality backpacks and gear for any lover of the outdoors. Their website at that time, wasn't inline with their email social ad design style and had concerns with the usability and ease of use with their current e-commerce platform.
Leading this project, I oversaw art design direction, brand refresh and design of a new Shopify driven store allowing us to utilising the latest e-commerce technologies to showcase and seamlessly convert sales via paid media and email, through intuitive design and functionality.
