One Trail Gear
OneTrail believes that each day brings us new trails to master. These trails take us to the unknown adventure. They deliver us home, and to each other. Whether we are wanderlust travellers or grinding through the morning commute, trails are the foundation that carry us through our day. No matter what your trail is, our paths are intertwined by those who have travelled before us, and those who will follow -- the world is OneTrail. We design products that enhance each day’s journey.
I oversaw design direction, brand refresh and user experience design of a new Shopify driven store for One Trail Gear, utilising the latest e-commerce technologies to showcase and seamlessly convert sales, through intuitive design and usability.