OneTrail is a California based apparel brand who make high quality backpacks and gear for any lover of the outdoors. Their website at that time, wasn't inline with their email social ad design style and had concerns with the usability and ease of use with their current e-commerce platform.
Leading this project, I oversaw art design direction, brand refresh and design of a new Shopify driven store allowing us to utilize the latest e-commerce technologies to showcase and seamlessly convert sales via paid media and email, through intuitive design and functionality.
A brand refresh and a Shopify Plus rebuild, designed to convert the traffic paid media and email were already sending.
A complete brand overhaul built around new visual and brand direction including refreshed typography, colour palettes and a more modern feel throughout, positioning product lines front and centre of the experience.
The intent was a shopping experience that felt engaging from the first click, closing the gap between the email and social creative crafted inline with the website launch, to produce cohesive branding.
A full Shopify build covering homepage, collections and product pages, designed around current ecommerce patterns that make browsing and buying feel familiar. Mobile got its own dedicated design pass rather than a scaled down version of the desktop layout, since most of the paid media and email traffic converting into sales was already arriving on mobile devices. The goal throughout was transform existing traffic into converting purchases and repeat customers.
Bringing the store in line with the brand's paid and email creative closed the gap that was costing sales. Visitors arriving from an ad or an email finally landed on a site with a clear and deliberate brand synergy, with conversion from those channels and the site as whole increased as a result.
Web Design
Web Design
Web Design