Motorcycle Service Centre is a London motorcycle repair business on Harrow Road with over 35 years of trading behind it. The existing site only ever covered servicing, launced when that was the single business offering.
As the business grew to include selling used motorcycles and scooters, the site never grew with it, leaving an established sales operation with no proper home online. The requirement was to rethink the site from the ground up, giving sales and service equal footing rather than treating one as an afterthought bolted onto the other.
A servicing-only site rebuilt into a dedicated home for both sides of the business, selling quality motorcycles and scooters, alongside 35 years of trusted repairs.
The site design treament put sales and service side by side rather than treating one as the main site and the other as an add-on. Home, sales, services, about, accessories and listings all live within the same site, built so a visitor arriving for either reason lands somewhere that makes sense straight away.
Built so the same content and listings worked equally well through traditional browsing and on mobile. Rather than a separate, stripped down mobile experience, visitors get the full site wherever they're looking from, whether that's browsing listings from a desktop at home or checking availability from a phone at the shop.
Adding a sales channel to a site that only ever covered servicing gave a business with decades of local trust behind it a new source of enquiries. Customers looking for used stock could now find it and get in touch directly through the site itself, rather than needing to call or visit in person to find out what was available.
Web Design
Web Design
Web Design