Car Care of Kensington is a London-based, family-run independent garage with a strong local reputation. They wanted their site and online brand refreshed with something more modern and sophisticated, a design that actually matched the reputation they'd already built.
Working alongside Compu-J on the build, the brief covered the full site. That meant sales and repair services, the new Homestart recovery cover with online and on-the-go requests, and everything beyond the workshop itself.
A full brand and website refresh, turning a well regarded family run garage into a modern, mobile first destination for sales, service, bookings and a new vehicle recovery subscription.
A complete set of website layouts built to carry a customer from first look to completed booking without a phone call. Price comparison and a featured vehicles section sit alongside a sign-up flow and an About Us page carries the garage's reputation online. Booking and payment close out the same connected path rather than separate bolted-on pages.
Designing the user experience so that customers could engage with the website on devices of any screen size was key functionality outlined at the very beginning of this project and with the companies addition of their new ‘Homestart’ vehicle recovery service, this was vital.
The ability to create a vehicle account and purchase annual recovery subscriptions via the site meant that customers had to receive the best possible user experience across all devices, whilst being reassured they could still access whilst on the go.
Homestart recovery cover and the new sales pages gave customers a genuinely easier way to deal with the garage. Setting up a vehicle account and taking out a recovery subscription now happens entirely online. Comparing prices and booking a service does too. Customers get what they need without picking up the phone.
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Web Design
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