A highly experienced Digital Designer with expertise in Web & UI/UX Design. I connect audiences through beautiful visual design, engaging brand identity and deliver strategic design solutions enhancing user experiences.
Most recently, I’ve been working full-time with a Social Media Advertising and Marketing agency, where I advanced from a senior design position to the role of Senior Art Director. My experience and skillsets helped make a huge impact innovating and establishing design and branding standards, across all creative departments.
Originally from the UK, I relocated to Canada in 2019 and when I’m not pushing pixels, you’ll find me exploring the beautiful Nova Scotia countryside while fiercely following Premier League football. ⚽
Creating responsive and retina ready designs for any kind of web project is my speciality. From conversion optimized landing pages to bespoke e-commerce store and everything in-between.
I craft user experiences that both engage and convert by combining beautiful user interface design with well planned, tried and tested user experience methods.
Whether it's re-imagining existing identities to crafting new brand visuals entirely, I can help connect your brand with your target audiences.
Managing creative strategy and direction for your next design project, I aim to improve design standards and provide useful insight helping to enhance brands across multiple design disciplines.
Over the last twelve+ years I've been fortunate to work with a great deal of talented and creatives folks, collaborating on some incredible projects for agency and freelance clients, including global brands and organisations with a few of the standouts listed below.
Promotion to Senior Art Director allowed me to flex my design skills to direct and manage new creative standards for the entire paid media creative department. I continued to help grow designers though the implementation of best practices and new advertising methods, as well as focused on my own growth in the areas of creative strategy though daily collaboration across the entire Creative department, developing brand guidelines, motion and content creation strategy.
Maintained ownership of design standards and implementation and was responsible for project planning and co-ordination of client-driven projects across both Web and Email creative departments. I was able to further expand my leadership skills in the coaching of individual designers, developing their skillsets and knowledge, through formal weekly one-to-one meetings and daily stand-ups. In addition, I ensured our design teams had clear goals and targets to support them in creating optimized deliverables and worked within established departmental process.
I effectively built upon my UI/UX design skills and experience within this role, and improved the overall quality and standards of the agency’s web and email design. My prior experience enabled me to successfully design and implement new UI/UX strategies and practices, while co-ordinating with designers to promote best practices and overall improvement.
Worked directly with individuals, businesses and creative agencies to help solve unique user experience driven problems and deliver bespoke digital design solutions focused on Web, UI/UX design. I focused on helping businesses clarify and enhance their brand/product identities and capture target audiences.
Oversaw and lead visual design and user experience focused production of interactive online learning courses and materials, created in accordance with custom specifications for domestic and global non-profit organisations and charities.
Enhanced and focused my skill sets and gain invaluable creative agency experience. Working collaboratively alongside fellow development team members, visual designers and instructional designers enabled the delivery of interactive learning products for a variety of high profile global organisations and businesses.